Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Eton
Eton
Eton
2023
2023
2023
Role
Role
Senior Art Director
Outcome
Campaign Creative, Social, Branding
Campaign Creative, Social, Branding
The index shirt
The index shirt
Swedish luxury retailer ETON makes beautiful white shirts — the kind you would expect to find in a Wall Street trader's closet. But how do you sell white shirts to people whose closets are already full of white shirts? That’s what ETON asked us to solve.
Swedish luxury retailer ETON makes beautiful white shirts — the kind you would expect to find in a Wall Street trader's closet. But how do you sell white shirts to people whose closets are already full of white shirts? That’s what ETON asked us to solve.
Swedish luxury retailer ETON makes beautiful white shirts — the kind you would expect to find in a Wall Street trader's closet. But how do you sell white shirts to people whose closets are already full of white shirts? That’s what ETON asked us to solve.
Idea
Idea
No trader wants to miss a chance to buy when a stock’s price dips. That’s what we tapped into with The Index Shirt, a crisp white shirt whose price was tied to the NASDAQ. When the market went up, so did the shirt’s price. When the market went down, so did the shirt’s price. We supported this with a campaign that included a dynamic display that showed users the shirt’s real-time price fluctuation.
No trader wants to miss a chance to buy when a stock’s price dips. That’s what we tapped into with The Index Shirt, a crisp white shirt whose price was tied to the NASDAQ. When the market went up, so did the shirt’s price. When the market went down, so did the shirt’s price. We supported this with a campaign that included a dynamic display that showed users the shirt’s real-time price fluctuation.
No trader wants to miss a chance to buy when a stock’s price dips. That’s what we tapped into with The Index Shirt, a crisp white shirt whose price was tied to the NASDAQ. When the market went up, so did the shirt’s price. When the market went down, so did the shirt’s price. We supported this with a campaign that included a dynamic display that showed users the shirt’s real-time price fluctuation.
Results
The campaign generated incredible brand awareness for ETON. Brand search queries rose by 100%, and organic new user traffic grew by 98.4%. New customer acquisition rose 42% during the campaign. The supporting PR campaign reached 137 million people.
At the Cannes Lions Awards 2023, Valtech took home bronze in the Creative Commerce category for our work on this campaign.
Results
The campaign generated incredible brand awareness for ETON. Brand search queries rose by 100%, and organic new user traffic grew by 98.4%. New customer acquisition rose 42% during the campaign. The supporting PR campaign reached 137 million people.
At the Cannes Lions Awards 2023, Valtech took home bronze in the Creative Commerce category for our work on this campaign.