Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Toyota
Toyota
Toyota
2023
2023
2023
Role
Role
Creative Lead
Outcome
UX, Art Direction, Motion Direction, Design Systems
UX, Art Direction, Motion Direction, Design Systems
Toyota, a global automotive leader, pioneered hybrids with the Prius in 1997 and now has over 23 million electric vehicles on the road. The company drives forward in sustainable mobility and digital innovation.
Toyota, a global automotive leader, pioneered hybrids with the Prius in 1997 and now has over 23 million electric vehicles on the road. The company drives forward in sustainable mobility and digital innovation.
Toyota, a global automotive leader, pioneered hybrids with the Prius in 1997 and now has over 23 million electric vehicles on the road. The company drives forward in sustainable mobility and digital innovation.
Insight
Insight
During the COVID-19 pandemic, car shopping habits shifted as lockdowns and safety concerns drove customers to digital platforms, prompting a rise in online vehicle purchases.
During the COVID-19 pandemic, car shopping habits shifted as lockdowns and safety concerns drove customers to digital platforms, prompting a rise in online vehicle purchases.
During the COVID-19 pandemic, car shopping habits shifted as lockdowns and safety concerns drove customers to digital platforms, prompting a rise in online vehicle purchases.
Idea
Idea
As lead designer, our task was to reimagine Toyota’s digital brand experience for European markets, enhancing the direct-to-consumer car buying journey with features like online financing, home delivery, and a vision for the future of car showrooms—reshaping car sales entirely.
Over a year, our UX team audited the Toyota journey, focusing on usability to boost test drive bookings, dealer contacts, and quote requests through an optimized user flow.
As lead designer, our task was to reimagine Toyota’s digital brand experience for European markets, enhancing the direct-to-consumer car buying journey with features like online financing, home delivery, and a vision for the future of car showrooms—reshaping car sales entirely.
Over a year, our UX team audited the Toyota journey, focusing on usability to boost test drive bookings, dealer contacts, and quote requests through an optimized user flow.
As lead designer, our task was to reimagine Toyota’s digital brand experience for European markets, enhancing the direct-to-consumer car buying journey with features like online financing, home delivery, and a vision for the future of car showrooms—reshaping car sales entirely.
Over a year, our UX team audited the Toyota journey, focusing on usability to boost test drive bookings, dealer contacts, and quote requests through an optimized user flow.
Design Systems
We developed a robust, multi-brand design system for Toyota, ensuring seamless integration into future products. Key elements include:
Establishing experience principles to guide consistent design decisions
Building a comprehensive design library consolidating components, foundations, and documentation
Promoting reusable design elements for faster iteration and reduced redundancy
Design Systems
We developed a robust, multi-brand design system for Toyota, ensuring seamless integration into future products. Key elements include:
Establishing experience principles to guide consistent design decisions
Building a comprehensive design library consolidating components, foundations, and documentation
Promoting reusable design elements for faster iteration and reduced redundancy
Design Systems
We developed a robust, multi-brand design system for Toyota, ensuring seamless integration into future products. Key elements include:
Establishing experience principles to guide consistent design decisions
Building a comprehensive design library consolidating components, foundations, and documentation
Promoting reusable design elements for faster iteration and reduced redundancy
Menu and Search
We took a user-centered approach, redesigned the search filter with a horizontal layout, making essential filters visible and accessible on mobile. This intuitive interface was pivotal to the successful relaunch.
Menu and Search
We took a user-centered approach, redesigned the search filter with a horizontal layout, making essential filters visible and accessible on mobile. This intuitive interface was pivotal to the successful relaunch.
Menu and Search
We took a user-centered approach, redesigned the search filter with a horizontal layout, making essential filters visible and accessible on mobile. This intuitive interface was pivotal to the successful relaunch.
Finance calculator feature
Our finance calculator estimates monthly payments based on income and financing options, enabling users to make informed purchase decisions. This feature enhances user confidence, promotes brand trust, and boosts referral potential.
Finance calculator feature
Our finance calculator estimates monthly payments based on income and financing options, enabling users to make informed purchase decisions. This feature enhances user confidence, promotes brand trust, and boosts referral potential.
Finance calculator feature
Our finance calculator estimates monthly payments based on income and financing options, enabling users to make informed purchase decisions. This feature enhances user confidence, promotes brand trust, and boosts referral potential.
Results
Award-Winning Service
Toyota’s First Global D2C Channel
7% Conversion Rate Increase
Results
Award-Winning Service
Toyota’s First Global D2C Channel
7% Conversion Rate Increase