Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Bayer
Bayer
Bayer
2019
2019
2019
Role
Role
Creative Lead
Outcome
Campaign Creative, Film, Branding
Campaign Creative, Film, Branding
Substance over Style
Substance over Style
Bayer Animal Health is a global leader in animal care. They provide innovative therapies and solutions to support the health of animals, as well as farmers, vets, and pet owners.
Bayer Animal Health is a global leader in animal care. They provide innovative therapies and solutions to support the health of animals, as well as farmers, vets, and pet owners.
Bayer Animal Health is a global leader in animal care. They provide innovative therapies and solutions to support the health of animals, as well as farmers, vets, and pet owners.
Insight
Insight
Research with UK vets revealed that flea and tick collars were seen as outdated and ineffective. This perception made vets hesitant to recommend Seresto collars.
Research with UK vets revealed that flea and tick collars were seen as outdated and ineffective. This perception made vets hesitant to recommend Seresto collars.
Research with UK vets revealed that flea and tick collars were seen as outdated and ineffective. This perception made vets hesitant to recommend Seresto collars.
Idea
Idea
The 'Substance over Style' campaign tackled these perceptions head-on. It highlighted Seresto’s unique benefits and used bold visuals to challenge vets to rethink the effectiveness of flea and tick collars.
The 'Substance over Style' campaign tackled these perceptions head-on. It highlighted Seresto’s unique benefits and used bold visuals to challenge vets to rethink the effectiveness of flea and tick collars.
The 'Substance over Style' campaign tackled these perceptions head-on. It highlighted Seresto’s unique benefits and used bold visuals to challenge vets to rethink the effectiveness of flea and tick collars.