Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
National Trust
National Trust
National Trust
2021
2021
2021
Role
Role
Creative Lead
Outcome
Creative Direction, UX, Design Systems
Creative Direction, UX, Design Systems
For more than 125 years, the National Trust has safeguarded Britain’s stunning landscapes, grand estates, and rich history—yet preserving this heritage comes with its challenges.
For more than 125 years, the National Trust has safeguarded Britain’s stunning landscapes, grand estates, and rich history—yet preserving this heritage comes with its challenges.
For more than 125 years, the National Trust has safeguarded Britain’s stunning landscapes, grand estates, and rich history—yet preserving this heritage comes with its challenges.
Insight
Insight
The National Trust’s website needed to be simpler and more user-friendly. The old platform was difficult for 600 remote editors to use, led to inconsistent content, and had over 24,000 pages, making it hard for users to find information. It also didn’t meet accessibility standards or work well on mobile, adding to its carbon footprint.
The National Trust’s website needed to be simpler and more user-friendly. The old platform was difficult for 600 remote editors to use, led to inconsistent content, and had over 24,000 pages, making it hard for users to find information. It also didn’t meet accessibility standards or work well on mobile, adding to its carbon footprint.
The National Trust’s website needed to be simpler and more user-friendly. The old platform was difficult for 600 remote editors to use, led to inconsistent content, and had over 24,000 pages, making it hard for users to find information. It also didn’t meet accessibility standards or work well on mobile, adding to its carbon footprint.
Idea
Idea
As a creative, I led a team to refresh the National Trust’s online presence, reflecting its commitment to sustainability and inclusivity. We undertook a full site rebuild, aligning with new strategic goals and preparing the brand for a CMS migration. Using Object-Oriented UX principles, we built a user-centered architecture and faceted search system, making it easier to explore content like places, events, and recipes.
As a creative, I led a team to refresh the National Trust’s online presence, reflecting its commitment to sustainability and inclusivity. We undertook a full site rebuild, aligning with new strategic goals and preparing the brand for a CMS migration. Using Object-Oriented UX principles, we built a user-centered architecture and faceted search system, making it easier to explore content like places, events, and recipes.
As a creative, I led a team to refresh the National Trust’s online presence, reflecting its commitment to sustainability and inclusivity. We undertook a full site rebuild, aligning with new strategic goals and preparing the brand for a CMS migration. Using Object-Oriented UX principles, we built a user-centered architecture and faceted search system, making it easier to explore content like places, events, and recipes.
This digital transformation supports the Trust’s 125th-anniversary goal of becoming carbon neutral by 2030. The organization plans to plant 20 million trees, create urban green corridors, and reduce its carbon footprint.
This digital transformation supports the Trust’s 125th-anniversary goal of becoming carbon neutral by 2030. The organization plans to plant 20 million trees, create urban green corridors, and reduce its carbon footprint.
This digital transformation supports the Trust’s 125th-anniversary goal of becoming carbon neutral by 2030. The organization plans to plant 20 million trees, create urban green corridors, and reduce its carbon footprint.
Flexible design system
We built a flexible design system that’s easy for a distributed editorial team to maintain, ensuring consistency across hundreds of editors. Collaborating in agile sprints, we tested and refined the site with end-users and stakeholders. The site is live, with the new search feature forthcoming.
Flexible design system
We built a flexible design system that’s easy for a distributed editorial team to maintain, ensuring consistency across hundreds of editors. Collaborating in agile sprints, we tested and refined the site with end-users and stakeholders. The site is live, with the new search feature forthcoming.
Flexible design system
We built a flexible design system that’s easy for a distributed editorial team to maintain, ensuring consistency across hundreds of editors. Collaborating in agile sprints, we tested and refined the site with end-users and stakeholders. The site is live, with the new search feature forthcoming.
Result
The website achieved 100% uptime since launch
Emissions related to database storage fell by 70%.
Result
The website achieved 100% uptime since launch
Emissions related to database storage fell by 70%.