Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Let’s connect and create
something extraordinary.
Royal Navy
Royal Navy
Royal Navy
2022
2022
2022
Role
Role
Creative Lead
Outcome
Campaign Creative, Film, Branding
Campaign Creative, Film, Branding
Made in the Royal Navy
Made in the Royal Navy
The Royal Navy needed more recruits than ever. But few people understand what goes on in the Armed Forces. So we needed to help the Royal Navy recruit younger people with a more powerful and broadly appealing recruitment campaign than ever before.
The Royal Navy needed more recruits than ever. But few people understand what goes on in the Armed Forces. So we needed to help the Royal Navy recruit younger people with a more powerful and broadly appealing recruitment campaign than ever before.
The Royal Navy needed more recruits than ever. But few people understand what goes on in the Armed Forces. So we needed to help the Royal Navy recruit younger people with a more powerful and broadly appealing recruitment campaign than ever before.
Insight
Insight
Research showed that 94% of Gen Z want to use their skills to benefit a cause.
Research showed that 94% of Gen Z want to use their skills to benefit a cause.
Research showed that 94% of Gen Z want to use their skills to benefit a cause.
Idea
Idea
We launched the ‘Made for Change’ new recruitment campaign a prequel to the “Made in the Royal Navy”. It targeted young adults feeling uncertain about their future. This campaign called out to those looking for purpose and wanting to make a change in the world.
We launched the ‘Made for Change’ new recruitment campaign a prequel to the “Made in the Royal Navy”. It targeted young adults feeling uncertain about their future. This campaign called out to those looking for purpose and wanting to make a change in the world.
We launched the ‘Made for Change’ new recruitment campaign a prequel to the “Made in the Royal Navy”. It targeted young adults feeling uncertain about their future. This campaign called out to those looking for purpose and wanting to make a change in the world.
Execution
TV and print ads ran alongside several radio spots, offering regional relevance and showcasing different roles.
Longer form video content was shared on YouTube, digital banners, and the Royal Navy website to tell more in-depth stories.
We also hosted ‘Live Chats’ with Royal Navy personnel on Facebook.
Execution
TV and print ads ran alongside several radio spots, offering regional relevance and showcasing different roles.
Longer form video content was shared on YouTube, digital banners, and the Royal Navy website to tell more in-depth stories.
We also hosted ‘Live Chats’ with Royal Navy personnel on Facebook.
Execution
TV and print ads ran alongside several radio spots, offering regional relevance and showcasing different roles.
Longer form video content was shared on YouTube, digital banners, and the Royal Navy website to tell more in-depth stories.
We also hosted ‘Live Chats’ with Royal Navy personnel on Facebook.
Results
The campaign saw a 93% increase in traffic to the website with an 150% increase in dwell time and a four-fold increase in applications, year on year
Results
The campaign saw a 93% increase in traffic to the website with an 150% increase in dwell time and a four-fold increase in applications, year on year